American designer Jonny Cota began his pursuits in the creative arts with a circus performance troupe as a stilt walker and fire dancer. Jonny fell in love with the ornate costumes in the troupe’s shows and quickly evolved from circus performer to costume designer, and then found his calling in fashion design as the founder of SKINGRAFT in 2008 alongside his brother Christopher Cota.

Credited with pioneering the new American avant-garde by GQ Magazine, the brand’s roots in performance art-inspired fashion influence its seasonal collections, where music and subculture lifestyle play a defining role in shaping the cuts, colorways, and fabrication of the brand’s signature dark designs.

Over the course of a dozen years, the Cota brothers opened three brick and mortar stores in Los Angeles, New York, and San Francisco, and showcased their collections on NYFW runways and across the globe.

International tastemakers including Rhianna, Beyonce, Janet Jackson, Justin Bieber, Nicki Minaj, A$AP Rocky, Kid Kudi, 2 Chainz, Missy Elliot, Usher, Ciara, Mary J. Blige, P. Diddy, Wiz Khalifa, The Black Eyed Peas, Juliette Lewis, Marilyn Manson, and Britney Spears have all worn Cota’s designs, both on stage and on the street.

As the winner of 2020’s Making The Cut on Amazon Prime Video, Jonny launched his namesake collection, Jonny Cota Studio, exclusively on Amazon Fashion. In the summer of 2020, Jonny Cota, the namesake label and DTLA retail experience, debuted.